From the musical "Walmartopia"In 2005, the Edelman PR firm created the front group Working Families for Wal-Mart on behalf of their client, the retail giant. With Wal-Mart funding, Edelman ran the faux citizens' group to counter union critics like WakeUpWalMart.com, founded by the United Food and Commercial Workers and Wal-Mart Watch, founded by the Service Employees International Union. Edelman has been removed from the project due to Wal-Mart's decision to bring the front group in-house. Wal-Mart spokesperson David Tovar said the plan is to "retool the group and its website as a platform for employees and consumers to speak out in favor of the world's largest retailer, rather than the outside supporters it has featured so far. 'We believe the best way to tell our story is to bring Working Families for Wal-Mart 'in-house' and operate it as an internal program. We're at a point where we no longer need a separate entity.'" It doesn't appear that Wal-Mart has any qualms about publicizing the change in direct management of the Working Families organization. A visit to the group's website, www.forwalmart.com, produces this message: "Please check back soon for a new site brought to you by Wal-Mart. For now, please visit Wal-Mart Facts." Wal-Mart Facts is a site that has the heading "Get the facts and latest news about Wal-Mart from Wal-Mart."

From a Center for Union Facts TV adCorporate-funded attack dog Rick Berman, who has previously attacked Mothers Against Drunk Driving, tobacco control advocates and critics of fast food, is on the warpath against teachers' unions. In a speech at the Conservative Leadership Conference in Sparks, Nevada, Berman said "everybody should be afraid" of unions and warned that the Employee Free Choice Act, currently being considered in Congress, could lead to explosive growth in union membership and "change politics in this country forever." Teachers' unions in particular need to be attacked, he said, because people normally tend to like and trust teachers. "We have to reposition these people in the minds of the public," Berman said. "If you don't, you will always be fighting Mother Teresa. ... We have to marginalize their unwarranted credibility." A Berman front group, the Center for Union Facts, has been running TV ads featuring actors posing as unhappy union workers, and print ads comparing union leaders to Fidel Castro and North Korean dictator Kim Jong-il.

"As the 2008 U.S. election starts to sizzle, the Indian outsourcing firms have returned to win Washington over as veritable insiders, slicker and better connected than ever," reports Anand Giridharadas. Nasscom, a trade group that represents Indian outsourcing firms, has hired Robert Blackwill, a Barbour, Griffith and Rogers lobbyist also working for former Iraq prime minister Ayad Allawi. Indian executives have "met with aides to all the major presidential hopefuls," while their lobbyists have met with more than 100 U.S. Congressional offices. The Indian outsourcing firms are working "with research firms like the Brookings Institution to generate sympathetic research," and are "waging proxy battles through local front organizations, which spare them from appearing to be foreigners with an agenda. They provide facts, figures and arguments to trade groups like the Information Technology Association of America and to Indian-American political groups. Then they watch as those groups arrange for seemingly neutral voices to champion their causes in the newspapers or before Congress."

"Don't let union bosses eliminate your right to privacy!" warns an ad from the Center for Union Facts, one of many front groups associated with lobbyist Rick Berman. With the U.S. Senate deliberating over a bill that "would give employees at a workplace the right to unionize as soon as a majority signed cards saying they wanted to do so," Berman & Co. are busy. The Center for Union Facts has spent "$500,000 on newspaper and broadcast advertisements this week alone," reports the New York Times. The House has already passed the bill, but not by enough votes to override a presidential veto. In the Senate, "Republicans and their business allies are predicting that they can prevent even an up-or-down vote on the measure." Like the Center for Union Facts, many Republicans are saying that "majority sign-up is less fair than secret-ballot elections," and warning that labor organizers will intimidate "workers into signing pro-union cards."

O'Dwyer's has more revelations about the multifaceted fakery engaged in by Wal-Mart and its PR firm, Edelman. Edelman staffers have been posing as "grassroots" bloggers on two Wal-Mart websites, for the Working Families for Wal-Mart front group and paidcritics.com, which -- rather ironically -- slams the "paid critics [who are] smearing Wal-Mart." The paid bloggers are Edelman's Miranda Gill, Brian McNeill and Kate Marshall. A post by Marshall praises a Wall Street Journal editorial for exposing "Wake Up Wal-Mart and Wal-Mart Watch as front groups of the union leaders." If you can take more hypocrisy, read Advertising Age's article on how Edelman "is being aligned with a newly coined word for its present crisis" over walmartingacrossamerica.com: "flog," for "fake blog." AdAge points out that Edelman helped write the Word of Mouth Marketing Association's (WOMMA's) code of ethics, which states, "Never obscure your identity." Asked why WOMMA is not sanctioning Edelman, WOMMA CEO Andy Sernovitz said, "We aren't the police. Associations don't punish. And look, PRSA didn't even say a word, and they are the PR association." Maybe that's because PRSA is too busy defending undisclosed fake news.

Andrew Young, the former civil rights leader turned chair of the front group Working Families for Wal-Mart, resigned from the pro-Wal-Mart group, after making remarks he now calls "demagogic" and "racist shorthand." During an interview with the Los Angeles Sentinel, Young said Wal-Mart should cause small local stores to go out of business, because "those are the people who have been overcharging us. ... First it was Jews, then it was Koreans and now it's Arabs." Wal-Mart PR head Mona Williams said the retail giant was "appalled" by Young's remarks. A Financial Times overview of Wal-Mart's response to its increasing inclusion in political debates reveals that, on August 15, the company "sent 18,000 'voter education' letters to its employees in Iowa, pointing out what it said were factual errors made by politicians who had attacked the company. The group is to dispatch similar letters to its staff in other states."

A scene from the ad

The new industry-funded front group from lobbyist Rick Berman, the Center for Union Facts, has launched its first TV ad campaign. The 30-second spot, running on Fox News and local markets, has "actors posing as workers" saying "sarcastically what they 'love' about unions," like paying dues, union leaders' "fat-cat lifestyles," and discrimination against minorities. The ad campaign cost $3 million, which was raised "from companies, foundations and individuals that Mr. Berman won't identify." Another TV ad will be filmed in June. Labor and economics professor Harley Shaiken said the effort "to create an antiunion atmosphere" more generally, as opposed to business-funded ads against a particular union organizing drive or strike, "is a new wrinkle." Needless to say, an AFL-CIO spokesperson called the ad's accusations "unfounded and outrageous."

The Wal-Mart-launched and -funded advocacy group, Working Families for Wal-Mart, is recruiting "Wal-Mart suppliers to join the public relations offensive -- a move that some vendors say puts improper pressure on them," reports Michael Barbaro. While Working Families for Wal-Mart "describes itself as autonomous ... at least half of the steering committee's members have business ties to Wal-Mart" or the group itself. Examples are Andrew Young, whose consulting firm works for the group, and Terry Nelson, a former Bush campaign director whose firm consults for both the group and Wal-Mart. The recruiting effort "challenges Wal-Mart's longstanding policy of keeping suppliers at arm's length and shows how eager the company is to fend off a well-organized union-backed campaign critical of its wages and benefits," notes Barbaro. A Wal-Mart spokesperson said, "There is no tie between joining Working Families for Wal-Mart and a supplier's ability to do business" with the retail giant.

On February 13, full-page advertisements in the New York Times, the Washington Post and the Wall Street Journal, along with a media stunt involving a dinosaur, announced a new union-bashing front group called Center for Union Facts. Who is behind the ad and their UnionFacts.com website? Nothing in the advertisements or the webpage mentions Rick Berman, but -- Bingo! -- that's who owns the website domain name. Rick Berman is a right-wing lobbyist who has built a lucrative career establishing industry-funded front groups including FishScam.com, the Center for Consumer Freedom, the Employment Policies Institute, the Employment Roundtable and ActivistCash.com. Berman specializes in personal attacks, smear tactics and playing loose with the facts. He has raised millions of dollars from tobacco, booze, biotech, fast food, grocery and other businesses eager to pay Berman to do their dirty work. Another Berman connection to the Center for Union Facts is Sarah Longwell, the group's PR contact, who has also worked for Berman's Employment Policies Institute.

Working Families for Wal-Mart, a new nonprofit group "partly funded by the Bentonville-based retail giant," has "a mission to support Wal-Mart Stores Inc." and "famously wholesome singer Pat Boone" is a member. Working Families is getting media help from The Herald Group, a PR firm established by "three DC PR execs, including two Bush Administration officials," according to O'Dwyer's. The firm identified Bishop Ira Combs Jr. as Working Families' leader. Bishop Combs said, "Some friends I worked with on the 2004 Bush campaign phoned me and asked me if I knew about any good things Wal-Mart was doing in my community. I said Wal-Mart is supplying jobs that may not pay a union wage but they pay twice the minimum wage. They asked me if I would be part of this group." Another Working Families member, former Marine Captain Courtney Lynch, "estimated that her consulting firm got 7 percent of its revenue from Wal-Mart this year."